This is cool. Starbucks locations in Toronto and Vancouver are promoting Tazo Tea with new a interactive window display.
When you touch the screen, you can guide a hummingbird, dragon or butterfly to find the ingredients of the teas. Check out the vid below for how the display was executed.
This is a great sign, excuse the pun, for off-line advertising. So much focus is on the innovation of digital advertising nowadays that the 'real world' can be lost or forgotten. I will continue to say that we will see more and more of a convergence of thinking and execution from online to offline in the future. I am waiting for the day that I can Facebook 'Like' a real shirt in-store at Banana Republic from my mobile. Think about how easy and awesome that would make wedding gift registration and Christmas shopping. Just remember that you read it here first. ;) ~ p
