With so much attention on ourselves, a company called Stickybits has developed a platform that draws the focus away from us, and onto the products we like, and then gives us free stuff when we scan a unique bar code. It's essentially a product checkin app. And it could be the next big thing.
Why is this cool? If I'm a company, like Ben & Jerry's or Pepsi (both partners of Stickybits), I can incentivize you to engage, buy, interact, and share my product. This is an interactive way to generate brand loyalty and, if your product comes in a case that people need to buy before they touch, it can also drive sales. As a consumer, this is an easy, and possibly really fun way to get free stuff from brands and companies you already have an affinity for.
Each product has its own product wall (check out Pepsi's here) filled with all the comments, photos, and videos left by Stickybits users. The new app adds a leaderboard, rewards & challenges button, and suggests tags to add to each post (“review,” “tip,” “question,” “random”). And, for the benefit of brands and customers, you can share each scan with your friends on Facebook or Twitter. For brands, there are also analytics and campaign management tools.
The key to this equation is how good the promotions will be. If Stickybits can convince their brand partners to serve up exclusive deals, like, say, Groupon, this will be a surefire hit. If all I get is a XXXL white, see-through T-Shirt, the stickiness of this idea will fall flat. Check out (not in) stickybits.com for more details. ~ p
(Source: Techcrunch)
No comments:
Post a Comment