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Internet Killed the Video Star


Between Facebook and Twitter, we have all become quasi famous, if only amongst our followers and friends. Now with the Internet convergence of television, anyone is going to be able to get into your living room, and vice versa. The company called Blip.tv jumped on this trend before we knew it was a trend. They recently reported that its ‘Original Web series are finding a niche at night, getting nearly 100 million views a month, and directly competing in prime time, from 8-11pm, with the big networks.’ If that sounds huge, it’s because it is. This site is getting 10% of the audience of network television shows from ABC, NBC and FOX combined! (Hulu does about 950 million video views per month). On the Social side of the fence, according to Facebook, ‘half a billion users were uploading 20 million videos each month, many of which are shared through mobile phones. These same users were consuming more than 30 billion videos online each month.’ If we look beyond Facebook, research from ComScore found that 135 million Web surfers are consuming 13 billion videos on YouTube each month, most of which are user generated. To top it off, a report released by Nielsen found that consumers are watching video on their mobile phones and computers on an increasingly regular basis. Meaning that this trend isn’t going away. So, what does all this mean? Get out the video camera and sharpen up your acting skills from grade-10 drama class. Your career as an Internet-TV and Mobile-Video star could be coming soon. ~ p

(Photo caption: iJustine is a self-made 'lifecaster' who has made more than 360 videos. She has over 1 million Twitter followers and 300,000 YouTube subscribers, and USA Today estimated that her videos have attracted 64 million viewers.)

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