Many companies try to convince you to stay on their email lists by flashing 'limited-time offers' and 'last chance opportunities' in your face as you are trying to leave. Personally, I don't think they work. If I'm unsubscribing, it's because I've seen little value in the service, and convincing me otherwise with offers and savings just makes me wonder why I wasn't given those to begin with. Anyway, a colleague of mine recently tried to unsubscribe from Groupon, a great online site that gives you daily coupons for stuff in your city. She was already signed up for another site with the same offering and didn't want two of the same thing. While she was trying to unsubscribe, a video appeared on her screen with the message, 'We're sorry to see you go. How sorry? Well, we want to introduce you to Derek. He's the guy that thought you'd enjoying receiving the Daily Groupon email.' She was then asked to 'Punish Derek'. And, when she clicked the button, as you can see in the video below, Derek is punished. Playing off your guilt, Groupon says that you can make up for what you just did to Derek by staying on their email list. Good on Groupon! This tactic is funny, different, cool, and it just might work. ~ p
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