A creative person, a client, and a director walk into a bar. The director says, 'These new Diesel shoes are awesome,' while kicking the creative person in the ass. The client says, 'Actually, it appears that Diesel shoes are not just awesome, they also kick ass.' Bam! A commercial was born.
I gotta say, it is refreshing to see a brand have fun and take a risk. Companies can forget that their products aren't curing disease or saving lives. Consider this when making next year's marketing plan, 'not always taking yourself so seriously can actually make consumers think more seriously about your product'. ~ p
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